Bernardine Wu has extensive business, finance, technology and digital experience rooted in Wall Street and a successful history working in the retail and e-commerce industry. She currently serves as Executive Managing Director of OSF Digital's Strategy group. Wu previously founded and served as CEO of FitForCommerce, which was acquired by OSF Digital, and co-founded The Innovation Office, the retail industry's first innovation curation service. She also co-founded SiteAcuity, a provider of online marketing and CRM software, and Venda, the first global SaaS e-commerce platform provider, where as President and COO, she was instrumental in the company's launch and growth in North America.
Prior to entering online retail, Wu was an executive-level consultant on projects tied to increasing revenues, restructuring costs and maximizing organizational efficiency at a variety of financial institutions, including the New York Stock Exchange. Before that, she managed the B2B e-commerce business unit at OptiMark, Inc., a provider of advanced matching engine and exchange technology. Wu has also held senior technology and operations management positions at brokerage firms Salomon Brothers and Jefferies & Company and at Accenture. She holds a BA in English and Asian Studies from Dartmouth College.
Wu is a frequent speaker, writer and thought leader for the industry's de facto resources, including NRF, Digital Commerce 360 and Shoptalk. She has served on the NRF Shop.org Board, NRF Digital Council, NRF Awards Committee and other industry organizations.